What is web testing? 

It is a testing method that verifies several aspects / functions of a web application or website to identify bugs before the application or website goes live. Web testing ensures that visitors can use and access the website or web application securely and easily. 

Following are a few key reasons that depict the strategic importance of web testing: 

1. A professional and well-defined approach: Frequent errors such as forms that do not submit, non-functioning buttons, grammatical errors, typos, broken links and slow loading times are tackled and solved tactically by the web testing platform. To ensure that users can seamlessly interact with the website or web applications, the above-mentioned errors are effectively solved by the web testing platform. 

2. The need for the website to be redesigned constantly is eliminated: The website's look and functionality may be occasionally modified by the business owners. The focus is on enhancing the website performance, despite knowing that each component that needs to be redesigned from scratch has high costs involved. 

The key reasons for website redesigning are to give a new layout and look or to fix certain mistakes. hence, a well-laid web testing implementation plan can help in minimizing or eliminating the website redesign process. 

3. Website security is enhanced: The specific security elements need to be included in the web application or website to make it robust. Various hacking tactics can be used by hackers to hack a website or web application. 

Hence, the web testing team should carefully study and analyze the website from a security standpoint. Then there can be an assurance that a website is fully secured and robust. 

4. The bottlenecks are proactively worked out: Any bottlenecks in the web infrastructure such as addresses, images/assets, particular queries and database connection are identified by the testers before the site is launched. Through the web testing platform, the user's needs can be aligned with the website development requirements, which, in turn, helps to increase the site's effectiveness and enhance user experience.