From concept to reality: The journey of Shop with Friends

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Tech Walmart 05 Feb 2024

Customers increasingly expect retailers to provide intuitive and personalized shopping journeys that seamlessly integrate online and offline experiences. Using and deploying augmented reality (AR) to merge the digital and physical worlds is just one way we can bring adaptive retail to life

Shop with Friends, a beta feature we developed to make social shopping a little easier, enhances the shopping journey, making it simple for customers to connect with their trusted groups.

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