You have impressed your customers and delivered good results. Now, it is time to utilize these results to convert potential prospects into clients by developing a custom case study.

An excellent case study like the Google project oxygen case study helps new leads better comprehend what you do. 

Moreover, a case study enables you to concentrate on the challenges that your targeted audience faces and how you can better solve them.

• Write about someone your readers will relate to

First, you have to identify who your ideal customer is. If it is someone in the food industry, then make your case study about your food customer. Likewise, if it is in the academic field, you have to write your case study about the educational customers.

The only key to writing a top-notch and effective case study is, to begin with choosing the best customer for your case study.

Keep in mind the people who read about positive results in their field will feel that approach will also work for them.

• Tell an engaging story from start to end

Storytelling is a strong marketing tactic. A compelling case study enables the prospects to get the client in the case study including:

• Who is the targeted customer and what is his profession?
• What were the goals and needs of that customer?
• How did your product meet those needs and help the client to meet his goals?

• Make your case study simple and include real numbers

No one wants to read a huge pile of text, no matter how engaging it might be. A case study should be written like the blogs – easy to read.

Include real numbers, headers, images, and a bulleted list in your case study so that the readers can pick the important parts of your case.

• Make your case study easy to search

What is the benefit of writing a good case study if no one ever will read it? Accordingly, you have to do proper SEO for your case study.