The technological positioning allows to perform various operations in the contemporary society. The Pocket an All-In-One app is geared to enhance the comfort of individuals. Therefore, if being used by a substantial number of people, the application may become profitable due to its efficiency and easy to use feature. Thus, the application may be suitable for people who prefer spend their time on the web and quickly do various things there as it can be also explained by best writing service

The success of the project may be achieved through tenders as well as cooperation with the already established companies to embrace the application in their operations. However, I understand the fact that it is difficult for a new product to penetrate the market; thus, there is a need to make a succinct business plan to attract the potential investors. Moreover, making the contracts is also necessary. In this regard, I will take the investments risks and be liable for any losses incurred in the event of failure, hence compensating the potential investors double digits of their investments. I believe that the Pocket app will break even based on the immense use of smartphones by nearly all the individuals in the world. I will allow all potential buyers of the app to get a full payback during the first six months of using the software. If the company does not realize substantial returns from the implementation of the application, I will repay them twice of their investments. However, in the event where the application realizes the set goals, I will venture into a partnership with the companies to ensure that each one has reasonable number of shares.

The technology will be developed by the experienced technology experts. It is a platform where the users can conduct due diligence of the products they are looking for before making the purchase. It comes with advantage, as the app connects sellers with the buyers and reduces the time of shopping. Additionally, I will partner with companies, such as Expedia, to help the users rent cars, book hotels, and buy the airline tickets, thus allowing the applications to spread worldwide. Additionally, I will partner with Uber and Lyft to offer the service to their users, as the operations of these enterprises are in line with my idea. Furthermore, to determine the precise location of a client that requires a given service, I will partner with Yelp. It will assist the users with showing the precise locations of the restaurants, coffee shops, rental centers, and other facilities. However, most applications tend to be prone to security issues due to the cybercrimes. Therefore, I will ensure a preventive measure. I will engage the f mobile providers to protect the users and have a toll service to clarify any arising issues to avoid being scammed. I will hire the technical experts to protect the system from any attack made by cybercriminals.

The value addition of any service industry attracts customers. Therefore, to encourage users to embrace the Pocket application, I will contract the developers to include some games to allow the users spend some fun time while they wait for their services to be delivered. It enhances the relationship among the clients and also can become another source of income, as the games may attract some small charges to sustain the platform and the application. Thus, it acts as the means of diversifying the remunerations from the application and reducing the payback time. However, gaming content may push some parents to avoid installing the app due to the negative effect on kids. Therefore, my initiative is geared to the provision of educative games for the minors such as ones that focus on math and vocabulary. Complex and engaging games, such as action, racing, and sports, will be designed for the adults, while the magazines, newspapers, and radio stations will be offered for the elderly. It will be summed up with survey programs to enable proper and timely feedback from the users.

The users who embrace the communication aspect of the Pocket application will enjoy a range of features, such as the emojis and stickers. It will make their conversation interesting, thus allowing to express their feelings. Additionally, the Graphics Interchange Formats will be another service for communication to ensure that people attach effective emotions while communicating. Furthermore, I will employ some Google services for entertainment and stress reliever. The advantage of the Pocket application is the ability to use the various range of emojis, stickers, and GIFs that are blocked on Facebook. Therefore, through the anticipated high number of users and traffic, I can earn people’s trust as well as partnership with large companies, such as ATT, Ford, and Google. It is my projection that the large companies can support my initiative, thus allowing Pocket app to benefit from the advertisements and make more profits or even double the $4.2 billion made by Facebook.

The advertisement strategies will include seeking the help of famous figures, celebrities, sportsmen, CEOs, and artists. It includes the Real Madrid player Cristiano Ronaldo, Stephen Curry from the Golden State Warriors, American singers Beyonce and Selen Gomez, as well as the CEOs of Alibaba and Apple Jack Ma and Tim Cook respectively. It may assist in raising the awareness about the app. Additionally, the already developed the advertisement platforms, such as Facebook, Google, Twitter, and Instagram, will propel the Pocket app to the new heights. It is through the input of family members and friends, I can raise awareness about the app among people.

Collaboration is effective for the penetration into the market. Therefore, some of the potential partners may include Uber, Yelp, Expedia, and Google. The choice is based on the findings that Google held 67% of the market shares in 2016 and increased the number by 10% in 2017, thus leaving the 23% at the disposal of Yahoo, Baidu, Bing, and others. It makes Google the best partner to collaborate with, as I want to work only with the leaders of the industry. The importance of partnering with Expedia lies in the booking purposes, as the company is the leader in this sector. The platform offer above 200 travel booking sites in over 75 countries as well as more than 150 mobile websites in over 70 countries in 35 plus languages. Additionally, they have over 20,000 employees in more than 30 countries. Thus, it is a great solution to the communication barriers that might have been realized. Yelp was founded in 2004 and provides service for the users to find local businesses, such as restaurants, dentists, mechanics, and many others. It encourages the businessmen to communicate with their clients. Lastly, Uber is chosen due to its position in the market, revenues, tracking ability, and efficiency, as it is seen from their website. All these potential partners make a great perspective for Pocket application to thrive and attract more users.

The embracement of an idea is based on strategies and approaches of the already established market segments. Moreover, the practicality and workability of the idea are another determining factor. Therefore, from the projection on the workability of Pocket app, partnering with Google, Uber, Expedia, and Yelp will result in great outcomes. The choice is based on the status of these enterprises