When you need your services or products to reach the people, you should first introduce them to a platform where your services get noticeable quickly and build a meaningful impact on the targeted audience. Google is one of the most preferred options for making your business and services popular among the audience.

If you own a business, especially in this digital era, you need to have a website recognized on Google. Google is the biggest platform when it comes to increasing your business reach. Your target audience needs to know about you, your services, and your location.

But, a major concern is how to bring and attract new and more online customers to your website, drive online traffic on the website, appear in the top searches in the SERP (Search Engine Result Page), and get the maximum PPC and social media audience and engagement. To answer this, we have discussed several factors that play an essential role in driving traffic to the website, mainly in three sub-topics:

1. Through SEO
2. Through Paid Ads
3. Through Social Media

Attract New and More Online Customers to Your Website in An SEO Way:

1. Make your website mobile-friendly:

More than 50% of online customers come from mobile phones, as everybody is on mobile nowadays. As a business owner, providing a mobile-friendly interface is the most effective way of engaging visitors. It is important to run your website smoothly on mobile devices to attract new and more online customers.

2. Website should have SSL and online payment security:

Make sure your website is SSL secure with its online visibility. It enhances the customer’s confidence in scrolling and shopping and is also a Google ranking factor. To make your website more secure, select a competent hosting provider, choose a suitable content management system (CMS), manage plugins and add-ons, and activate automatic backups. If you provide online payment facilities attached to different payment modes, establish a secure connection using different methods for secure online payment processing, such as Payment Tokenization, 3D Secure, etc.

3. Write quality web-page content:

Your website content must address the user’s needs and complete information about products or services. Having a simple, clear intention on all pages will help the user interact with what you offer or what kind of products and services you sell. You can describe your expertise in the segment and how you differ from others. Why customers should choose you, provide in-depth information about your products and services through quality content on the website pages. A web page is essential in explaining the business description and addressing customer queries.

4. Eye-catching, high-quality images help attract customers to your website:

Images contribute to similar information and value as content. Customers react quickly to images. Images make web page content more interesting, helping customers understand your products and services better and increasing user engagement. Images add value to your content and SEO efforts. There are several SEO factors that you can apply to optimize image SEO on your website. Images are very important for your business.

5. Reduce bounce rate using internal linking:

Creating internal links is the way from reaching one webpage to another webpage with the same domain. Any website can have more than one page linked through internal linking. Creating the internal linking for your website is the most crucial part of a successful SEO structure. It helps the reader navigate easily and prevents the website from bouncing.

6. Business blogging is another proven way to attract customers to your website:

Neil Patel, the co-founder of Crazy Egg and Hello Bar, who helps companies like NBC, GM, and HP grow their revenue, says, “Create content that teaches. You can’t give up. You need to be consistently awesome.”

Yes, business blogging is nothing but an expert piece of well-written content about your business to directly talk to the customers. One of the most significant benefits of a business blog is that the comment section in the blog helps you find a potential client for your business. The comments that keep getting published by readers upon going through the content play a big part as there’s a higher probability you get the potential and long-lasting clients that trust your product/services.

7. Time to research the right keywords for your business:

Reading the user’s mind is art, and you need to be a Picasso of that art. Google not only gives priority to good websites but also notices that the website pages contain the most searched topics and relevant content. You must ensure that your page targets a specific topic with particular keywords. The popularity of the keywords will be responsible for showing your webpage at the top of Google search results.

8. Write the meta for your pages:

Meta titles and descriptions make it easy for Google to find your pages. Keyword-targeted Meta titles Meta descriptions are an important part of on-page SEO and an important ranking factor of Google.

Title tags and meta descriptions are limited words narrative to indicate the information displayed on the web page itself. Web browsers and search engines use this to figure out how to display page information in search results pages (SERPs).

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