Whiteboard Videos are being widely used for fulfilling different communication purposes. Research shows that Whiteboard Videos dramatically improve learning. They engage, educate and entertain- all at once. How?
Before we find that out, let us first understand how people try to grasp a complex concept when learning it for the first time and what tools best assist in making the learning process, effective.
Mental tendency when learning a Complex Concept
Most new concepts are extensions or variations of existing concepts. When learning a complex concept for the first time, we tend to create mental associations of it with the concepts that we have known since long. This tendency of co-relating existing concepts with the one being learned, helps us absorb and consolidate the new information into our memories, in a faster and better way.
Tools that best assist in explaining a Complex Concept
Visual Representation
Understanding a complex concept often requires us to hold multiple ideas in mind. Visual Representations (diagram/graph/image) assist in doing exactly that. Remember how we were taught 'resistance' in Science classes? We still recall representing 'resistance' by a wavy line that intended to indicate 'interruption'. Don't we? Using a visual representation method, a complex concept could be condensed into an understandable representation, which makes it much easier to relate with the concept and recall it.
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Analogy
Analogy is an effective tool especially when explaining a complex concept to a beginner (or a layman). Using comparison, a complex concept could be explained in a short and precise manner.
How Whiteboard Animation Technique uses either/both of these tools to enhance the learning process
Whiteboard Animation Technique gives the opportunity to build for your target group, a dynamic visual representation (motion graphics). Needless to mention, it is a more powerful communication tool than a static visual representation (still diagrams/images) since essentially, it is a video. And all of us are used to watching videos (on TV, in Theatres) with great willingness and total involvement. Video watching equates entertainment.
What's more insightful a fact is, since any visualization could be storyboarded and animated into a beautiful Whiteboard Video, it gives you the opportunity to build perfect understanding of your complex concept by using associated concepts, already-existing in the minds of your viewers. Basically, you could use the viewer's tendency of co-relating old and new ideas, to the best of your advantage, by presenting ideas that could best relate to and be used for explaining your complex idea.
In a nutshell, you could serve the viewers with the closest and most appropriate visualization that could help them understand your concept faster and better.
In a way, a Whiteboard Video recreates the classroom setup. The voiceover acts as a replacement to the session-moderator and the animation part appears as a series of diagrams quickly being drawn (as though in real-time), right in front of the viewers' eyes. This simulates a 'learning environment' that engages, educates and entertains the viewers, making their video-watching experience memorable! Isn't that's what you have been looking for? An environment that makes your TG willingly learn about your concept and how it could be benefitted from.
