Menstrual Cup Market Oveview
Awareness campaigns are being conducted by governments and Non-Profit Organizations (NGOs) to support the use of menstrual products. It is expected to catapult the menstrual cup market on upward trajectory. In addition, the product is proven to be a healthier alternative to sanitary napkins. This, in turn, is supporting the development of the menstrual cup market and is likely to continue doing so in the coming years.
A menstrual cup is a feminine hygiene eco-friendly product which is a substitute of sanitary napkins. It is usually made of medical grade silicone, shaped like a bell and is flexible. Instead of absorbing the flow, like a tampon or pad, it catches and holds the menstrual fluid; further being gentle on sensitive skin provides better leak protection, is cost effective, and eco-friendly when compared with pads. Menstrual cups are 100% environment friendly as it is made of medical grade silicone. Also, it doesn’t for women health. It is expected to catalyze the growth rate of theMenstrual Cup Market Outlook in the foreseeable future. Rising number of working women, in conjunction with urbanization, is supposed to further amplify the augmentation of the menstrual cup market during the assessment period. However, the availability of a wide range of substitutes such as tampons, napkins, etc. is likely to restrict market growth in the coming years.
Menstrual cups are 100% environment friendly as it is made of medical grade silicone. Also, it doesn’t for women health. It is expected to catalyze the growth rate of the menstrual cup market in the foreseeable future. Rising number of working women, in conjunction with urbanization, is supposed to further amplify the augmentation of the menstrual cup market during the assessment period. However, the availability of a wide range of substitutes such as tampons, napkins, etc. is likely to restrict market growth in the coming years.
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Menstrual Cup Global Market – Segments
On the basis of product, segments of the menstrual cup market are reusable menstrual cups and disposable menstrual cups. Among these, the reusable menstrual cups segment accounted for around 87% share in 2017. It is anticipated to dominate the market in the foreseeable future. The values of the segment was USD 1069.73 Mn in 2017. These cups last for 1 to 5 years which is poised to drive segmental growth in the upcoming years.
On the basis of type, the menstrual cup market has been segmented into hollow menstrual cups, flat menstrual cups, round menstrual cups, and pointy menstrual cups. Among these, the round cup segment was valued at USD 655.76 Mn in 2017 and held 43% market share approximately. It is easy to use, which is supposed to support segmental growth in the forthcoming years. The hollow menstrual cups segment is also likely to gain popularity and is expected to value at USD 495.88 Mn by the end of the assessment period.
Based on distribution channel, the menstrual cup market has been segmented into retail outlets, online stores, and others. Among these, the online stores segment is expected to dominate the market and touch a valuation of USD 1024.41 Mn over the forecast period.
Menstrual Cup Global Market – Regional Analysis
The global menstrual cup market is segmented geographically into the Americas, Europe, Asia Pacific, and the Middle East and Africa. North America and Europe are likely to dominate the global menstrual cup market over the forecast period due to the widespread awareness about the importance of feminine hygiene products and the increasing popularity of reusable and convenient methods of maintaining feminine hygiene.
The Asia Pacific market is likely to hold a smaller share than these two dominant markets, as awareness regarding menstruation and feminine hygiene products is quite low in some regions of Asia Pacific. While urban centers in advanced APAC countries such as Australia, China, India, Indonesia, Singapore, and Malaysia are relatively more open to the sale of feminine hygiene product, a large share of the female population doesn’t have access to sanitary products. Product advancement in the feminine hygiene product market is consequently lacking, leading to a lack of awareness about menstrual cups. This is likely to hold back the menstrual cup market in Asia Pacific over the forecast period.
The Middle East and Africa is likely to retain the lowest share in the global menstrual cup market over the forecast period due to the lack of awareness about feminine hygiene products in the region
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