As the year 2000 progressed, the NBA came into the limelight for many other reasons; on one side there was the extension of its market base propelled by the rise of China, which accelerated the momentum of the NBA desire to go global, and plan more NBA games overseas. On the other side there were the social movements that saw the rise of High school kids jumping straight to the NBA and the ever rising mixture of nba 2k22 locker codes players into popular culture. The issue became that NBA players, Hip Hop and Entertainment was bound to bring the remaining element always attached to them: Scandal.

From frequent arrests, questionable entourage, reports of improper conduct that included several traffic offenses, NBA players were getting a bad rap; granted it was not just the NBA players, but let's stick to the subject at hand.

It didn't take long before NBA players reputation began to be negatively portrayed by the media were many will present them as spoiled ingrate millionaires who do not value their opportunities. Players cited for DUI, drug related charges or weapon possession became somehow like a norm; there were even several cases of domestic violent disputes and sexual assault. Increasingly for many, there were no big difference between the lives of NBA athletes and the universe of gangsta rap.