Precise Targeting

With Google’s many targeting options, business owners are able to ensure their ad is only displayed to potential customers. Business owners can filter their audience on the basis of geographical location, age, keywords and more. Additionally, they can also choose the time of day when their ads will be displayed to their targeted audience. A common example that a lot of businesses use is running ads only from Monday – Friday from 8 AM to 5 PM. This is due typically due to the fact that businesses are closed or are slower on the weekends. This can help maximize ad spend.

Google AdWords ad schedule

This is especially advantageous for local businesses. Studies show, 50% of mobile users that conducted a local search on their smartphone ended up visiting a store within a day, which gives local businesses an upper hand on catching the crowd’s attention by being on the top of SERPs.

Target Specific Devices

After a 2013 update, Google AdWords allows businesses choose the kind of devices their ads will be displayed on. For the search network, you can choose between desktops, tablets, and mobile devices. On the display network businesses can even drill down even further and target specific devices like iPhones or Windows. Bid adjustments allow automatically bidding higher or lower on devices that are more likely to convert on your site. Tip: Looking at conversion and ecommerce data in Analytics.

AdWords device targeting

Pay Only For Results

This is arguably the most popular advantage of advertising on Google AdWords. With AdWords, businesses only pay for the clicks on their ads, instead of impressions. This is called a pay-per-click (PPC) advertising model. This way, businesses save money by only paying when a user has taken action to view their website.

Performance Tracking

Google AdWords allows businesses to track the performance of their ads. This means you can track the number of users that view and click your ad. Adwords also allows you to track the number of users that take the desired action after viewing your website.

According to Google’s Economic Impact report, businesses make an average of $2 for every dollar spend on AdWords. At a time like this, using Google AdWords as part of your online marketing strategy is bound to bring about positive results. However, that isn’t always true of every industry. The best way to discover if AdWords will be profitable for your business it to give it a try.

If you’re confused about how to go about setting up your account and how to use AdWords profitably, this guide is going to help you do just that. Read on.

Preparing for PPC

Pay Per Click advertising is a powerful tool, but only when it is used smartly. Before you can jump into the process of making your AdWords account, you must figure out your objectives. While “more sales” might sound like a great objective, online advertising will require you to be more specific.

It is highly unlikely that someone visiting your website for the first time will make a purchase. Online sales are more dependent on making and nurturing a relationship of trust with your consumer. For this reason, there can be a number of objectives for a business to use AdWords. Such as:

Generating sales

Registrations

Email sign-ups

Lead Generation

Enhancing brand awareness and recall value

While it is perfectly fine to have more than one objective, keep in mind that you will have to run different campaigns google adwords agency in india to achieve different objectives (More on this later). Apart from identifying your objective, there is another very important prerequisite for advertising on AdWords, having a landing page.

Landing Page

A landing page is a URL or a webpage on which, a user “lands” when they click on your advertisement. A landing page is a standalone page, distinct from your main website, designed to focus on a specific objective. A great landing page is crucial to the success of your AdWords campaign. A well designed and optimized landing page will help convert visitors into leads, or even customers.

Landing page example

Keep the following things in mind while designing your landing page:

Focused landing pages: Design individual landing pages for individual offers. A landing page that focuses on multiple objectives might end up confusing your visitors.

Call to action: Do not forget to include and properly highlight the desired call to action button on your landing page.

Mobile friendly: With the ever-increasing number of mobile users on the internet, it is crucial to ensure your landing page is mobile friendly.

Deliver what you promise: Your landing page should deliver any promises made in your ad. For instance, if your ad talks about a discount, make sure the landing page features the said discount.

Check out more information on how to design high-converting landing pages.

By now, you must have a list of set objectives, and dedicated landing pages that serve to accomplish each one of them. It is now time to set up your Google AdWords account.