Setting up a beauty blog: a comprehensive guide for beginners

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Read the step-by-step guide below. (Be sure to pay attention to step 8, as this is the key point of the discussion)

 

 

Interested in makeup, beauty, appearance and personal care? Setting up your own beauty blog is a good way to express your enthusiasm and earn real money from it. This guide reveals everything from choosing the right niche, type, helping you name, what to do first, developing it and making money from it.

Let's get started.
1. Choose your beauty niche

The industry "beauty" has a large scale and fierce competition. Hundreds of blogs and brands have become dominant. Narrowing scope is the only way to quickly gain attention and establish a solid presence with your beauty blog.

Think of a niche as a specific category or branch. You will have specific subject areas, specific directions, and specific target audiences. However, it does not apply to your next beauty blog trip. You can merge new topics at any time and slowly grow into a diversified beauty or lifestyle blog - but you need to start with specific topics with relatively low competition so that you can get more attention faster.

Here are the different types of beauty blogs you can consider starting:
One. Beauty of specific audiences

Any specific audience; It can be GenZ girls' makeup course, millennial generation's makeup and beauty hot spots, more than 40 makeup courses, or hair care for the elderly.

A particular audience can be any group. You can divide them by region, by the same values (i.e. hair care), by age group, by style choice, or by any common ground.

You will create content around topics that are important only to that audience and not to others. Why? Because your goal is not to attract everyone, but only your audience.

This is an example: female millennials cover the beauty, fashion and personal care themes of Generation Y. (Note: It is a blog for specific age and gender.)

Bay. Cosmetics

Start your beauty blog around the makeup tutorial and all the content related to makeup. Product, guide, style, appearance, celebrity makeup, etc.

The following are some categories/types/sub domains that you can name to prompt ideas:

Eye makeup, lips or eyebrows. You can select a category and cover all the content related to it: products, guides, tutorials, styles, and so on.

Focus on one of the main categories of makeup. Water color makeup, silicon color makeup, spray gun color makeup, mineral color makeup or powder color makeup. There are a number of topics for you to write in each category.

Age specific/audience specific makeup blogs. It's important to remember your audience. The topics, slang and interests of audiences in their 40s and 20s will be different. When you assign blogs to specific audiences, you can more easily research and write. Keep your age in mind and share other people's posts that might be relevant.

Integrate your beauty blog with your daily life. You don't have to limit yourself to beauty and makeup. Cover topics related to general makeup and share your personal experiences, stories and suggestions. Make it into beauty+health, beauty+fitness, beauty+treatment, etc.
Discover your interest in it. What do you like best about makeup? Are there any relevant stories to share? The funniest makeup failure? What things and products annoy you most?

What do you do best in makeup? Do you want to talk about it? When you are late for work, college or a party, your 5-minute make-up habit? Don't be afraid to expose some fake beauty masters; Dare you call out a pretender?

Give readers what they like to read, and they will be fascinated by your blog! As long as you are creative, let ideas flow out of your consciousness.

Some examples of niche creativity include makeup for Asian girls, makeup for different face types, makeup for schools/work/weddings/parties, and makeup for specific cultures.

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