Each and every action taken to learn what consumers want and how best to provide it for them falls under the umbrella of marketing and communication. There are numerous surveys actively hunting for customers in the industry. Marketing is responsible for everything from coming up with catchy cuphead ad copy to deciding which platforms to use to spread the word about the brand.
Changes in consumer preferences have been a driving force in the development of new strategies for effective marketing communication. The marketing paradigm has shifted to be more in line with modern requirements. The e-commerce sector has expanded greatly thanks to digital marketing's efforts.
