Gio Hunt: What's the great aspect of how Blizzard has changed through the years, is that it speaks to what you're saying. If you take a look back to the way Blizzard was in the past, and compare it to what it is today, you'll notice an enormous amount of change. We were, in a way, an organization with a history that was...I hesitate to describe that because it's not accurate, but it was a one-game-as-a-time company. Every year, we'd have a major launch. This year it was WoTLK Classic Gold and then next year it was World of Warcraft and the next year it was an Starcraft thing or something else.

It's been a significant change for us because the company has six active games currently in development that span four different universes, and they're on. We've stopped using the phrase "go into market" since we're nearly always selling games. The continued support and development of these franchises over time is an enormous difference from what we had perhaps five years ago.

These are big games with massive audiences. It takes an immense amount of time to be a part of the community, help the community, nurture and develop new content for these games. This has led to a major change in how we conduct ourselves as well as what we do and even the way we view our own lives.

Another significant change that we've completed with a five-year period, is that we're not just a PC-based game business anymore. We're now publishing our games on PC, although we're predominantly PC, but two of our most popular games, cheap WOW WoTLK Classic Gold, are available on consoles in addition to World of Warcraft is on mobile. There are a number of other projects that we're thinking about. We don't see our company as one that is purely PC-based nowadays. This, however, isn't taking into consideration all the esports we're playing. Also, we saw an amazing World of Warcraft movie this year. We also have plans to bring our universes onto on the large screen, or smaller screen. There's plenty happening.