Why There is a Scarcity of Skilled Web Copywriters
One would think that because so many books have been written on the subject of copywriting, the Internet must be crawling with outstanding web copywriters. This simply best essay writing services isn't true. While there are so many talented copywriters who can write for the offline world, there exists only a small handful of skilled web copywriters who can write effectively for the online world.
MYTH: A copywriter who can write compelling copy for the brick-and-mortar world (e.g., direct marketing), is also proficient at writing web copy. Wrong!
Just because someone is a skilled writer for the offline markets doesn't mean his writing skills automatically translate into effective web copywriting. Here's a real shocker: Some of the best copywriters for the offline markets are not adept at all in writing effective copy for the Web. That's because the copywriting principles that work offline (direct mail, print advertising, radio/TV, etc.) don't necessarily work on the Web. In fact, oftentimes writing in the style of offline copywriters is actually counterproductive to online sales.
What most people don't realize is that the Web has a culture all its own. It has its own mindset, its own psychology -- even it's own language, so to speak.
Therefore, slapping a sales letter on your website essay writing services online (even one that has worked well in direct mail) won't do the trick. Simply "repackaging" your offline marketing materials and brochures for your website won't do you much good on the Web either.
"Did you know that compelling ad copy on your website can actually kill your sales?"
Why? Because people online do not want to get sold. This is a proven fact documented by a recent study conducted by John Morkes and Jakob Nielsen. If web visitors ever do get "sold" on something, they first want to be finessed -- not bombarded by blatant advertising.
Therefore, writing web copy that sells requires some adroit maneuvering.
If you sell a weight loss product, and have a website headline that says something like...
"At Last -- You Can Wash Away Years of Built-Up Fat"
...the web visitor's "radar" picks up on the commercial nature of the the best essay writing services message, and immediately knows you're going to try to sell him something. His defenses go way up.
And since your headline has an obvious commercial message, whatever you say in the rest of your copy would be suspect -- and not believable -- because you positioned yourself as a merchant instead of an information provider.
The ironic thing is that the above headline may work quite well in direct mail -- but not on the Internet.
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