Coca Cola SWOT analysis is one of the classic examples of determining the strength and weakness of a well-known brand. Marketing students are often asked to write marketing assignments and case studies on various reputed brands. Although you can get instant content with cpm homework helper offering case study writing help and English assignment help, knowing how to research the content yourself always comes in handy! Here is a list of four strengths and weaknesses of Coca Cola that we can derive from SWOT analysis.
4 Strengths of Coca Cola
- Company valuation
Coca Cola with an estimated valuation of $79.2 billion is one of the most valuable brands in the world. Their valuation includes
- Brand value
- Their factories and other fixed assets all over the world
- Their entire cost and profit from the operations.
- Brand Equity
Interbrand awarded Coca Cola with the highest brand value award in 2011. With a vast global presence and strong brand identity, Coca Cola has cemented its position as one of the most preferred brands with high mark equity.
- Largest market share
The soda market has only two major players – Pepsi and Coca Cola. However, with a larger market share, Coca Cola has held on to its position as the clear winner. Coca Cola has a diverse product umbrella, including soft drinks likeCoke, Thumbs up, sprite, Limca, etc. They have also diversified into mineral water, coffee, and other segments.
- Fantastic marketing tactics
Unlike Pepsi, Coca Cola always design ad campaigns to capture people's hearts. Using global celebrities to reach people of all ages makes them a well-known brand.
4 Weaknesses of Coca Cola
- Rival Competition
Pepsi has always been a fierce rival to Coca Cola. It has always chased Coca Cola for the top spot in the soda industry. Their intense rivalry has been a thorn in Coca Cola’s undisputed success story.
- Product diversification is low
Coca Cola doesn’t have any presence in the snacks segment despite being a leader in the drinks category.Pepsi ventured into that segment of ASA citation machine , and its smart product diversification has eaten up a lot of revenue from Coca Cola.
- Changing Market Trend
In a changing market where people prefer healthy alternatives, Coca Cola's primary product offering has taken a hit.
- Water Management
Coca Cola has received a lot of flak because of its water control problems. Several lawsuits and controversies have impacted their brand image.
These are the four strengths and weaknesses that we can learn from Free Conditional Probability Calculator. None of these aspects are rocket science; however, learning them could come handy in the long term.
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